Compare

Every tool shows a dashboard. Ask who ships the fix.

These comparisons are built from each competitor's own public pages — what they measure, how they sell, and how deep their execution really goes. Where they're the better choice, the page says so.

Comparison guides

Start from the decision you're actually making.

Category guide

AI visibility tools compared: who actually ships the fix?

An honest comparison of AI visibility tools — Semrush, Profound, Scrunch AI, Yext, BrightEdge — by what they measure, how you buy them, and whether anyone ships the fix.

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Category guide

AI visibility platform vs SEO agency: which do you need?

Dashboards tell you what's broken; agencies do work you take on trust. An honest look at platforms vs SEO agencies for AI-era visibility — and the proof loop in between.

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Head to head

New Reward vs Semrush: recommendations vs shipped proof

Semrush's AI Visibility Toolkit measures and recommends; New Reward scores the same gaps, ships the fixes, and shows inspectable evidence. An honest comparison for buyers.

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Head to head

New Reward vs Profound: enterprise dashboards vs the proof loop

Profound is the enterprise AI-visibility measurement leader. New Reward turns the same diagnosis into shipped fixes with inspectable evidence. An honest comparison.

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Head to head

New Reward vs Scrunch AI: a rendered layer vs fixing the real site

Scrunch AI monitors AI visibility and serves AI crawlers a machine-readable layer. New Reward ships approved fixes to your actual site with inspectable evidence.

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Head to head

New Reward vs Yext: listings sync vs whole-gap fixes

Yext Scout measures AI visibility at location scale and syncs listings through its network. New Reward ships whatever fix the gap needs, with inspectable evidence.

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The field at a glance

Ten competitors, by the two questions that matter.

Semrush

Self-serve platform

How you buy: Self-serve subscription; the enterprise tier is sales-led and quote-only.
Implementation depth: Recommendations; Semrush's own documentation states the toolkit provides "actionable recommendations" but does not execute changes.

Yext

Enterprise platform

How you buy: Sales-led; enterprise contracts via contact-sales only.
Implementation depth: Productized action; Execution is real but largely confined to listings and structured data inside Yext's publisher network; broader site and content fixes remain recommendations.

Profound

Enterprise platform

How you buy: Sales-led; access is demo-gated with custom quotes.
Implementation depth: Recommendations; Primarily analytics and insights. Newly marketed "Profound Agents" claim autonomous execution, but public pages do not show shipped-work evidence.

Scrunch AI

Self-serve platform

How you buy: Self-serve signup with a 7-day free trial; enterprise tier is custom.
Implementation depth: Recommendations; One productized action — the Agent Experience Platform serves an optimized parallel layer to AI crawlers — but fixes to the actual site remain recommendations.

BrightEdge

Enterprise platform

How you buy: Sales-led; quote-based annual contracts.
Implementation depth: Productized action; Autopilot automates template-level technical SEO (orphan pages, mobile issues, duplicate content) "without developer support"; AI Catalyst itself recommends rather than executes.

97th Floor

Utah agency

How you buy: Agency engagement; campaigns scoped with a dedicated team.
Implementation depth: Agency execution; Dedicated multi-disciplinary teams ship content, technical, and authority work; campaigns launch within two weeks of kickoff.

Big Leap

Utah agency

How you buy: Agency retainer covering SEO, content, and RevOps.
Implementation depth: Agency execution; Full content, technical, and digital-PR delivery plus revenue operations; no client-facing AI dashboard shown publicly.

Upward Engine (formerly SEO Werkz)

Utah agency

How you buy: Month-to-month agency engagement; no long-term contracts.
Implementation depth: Agency execution; Performs content, technical, and link work directly for clients.

Avalaunch Media

Utah agency

How you buy: Agency engagement led by a fractional CMO.
Implementation depth: Agency execution; Fractional CMOs set execution plans and in-house teams deliver technical, content, and authority work.

Boostability

SMB fulfillment

How you buy: Productized packages, sold direct or white-label through partner agencies.
Implementation depth: Partner fulfillment; Productized SMB packages delivered at scale, frequently as the unbranded execution engine behind other agencies.

Competitor	Category	How you buy	Implementation depth
Semrush	Self-serve platform	Self-serve subscription; the enterprise tier is sales-led and quote-only.	RecommendationsSemrush's own documentation states the toolkit provides "actionable recommendations" but does not execute changes.
Yext	Enterprise platform	Sales-led; enterprise contracts via contact-sales only.	Productized actionExecution is real but largely confined to listings and structured data inside Yext's publisher network; broader site and content fixes remain recommendations.
Profound	Enterprise platform	Sales-led; access is demo-gated with custom quotes.	RecommendationsPrimarily analytics and insights. Newly marketed "Profound Agents" claim autonomous execution, but public pages do not show shipped-work evidence.
Scrunch AI	Self-serve platform	Self-serve signup with a 7-day free trial; enterprise tier is custom.	RecommendationsOne productized action — the Agent Experience Platform serves an optimized parallel layer to AI crawlers — but fixes to the actual site remain recommendations.
BrightEdge	Enterprise platform	Sales-led; quote-based annual contracts.	Productized actionAutopilot automates template-level technical SEO (orphan pages, mobile issues, duplicate content) "without developer support"; AI Catalyst itself recommends rather than executes.
97th Floor	Utah agency	Agency engagement; campaigns scoped with a dedicated team.	Agency executionDedicated multi-disciplinary teams ship content, technical, and authority work; campaigns launch within two weeks of kickoff.
Big Leap	Utah agency	Agency retainer covering SEO, content, and RevOps.	Agency executionFull content, technical, and digital-PR delivery plus revenue operations; no client-facing AI dashboard shown publicly.
Upward Engine (formerly SEO Werkz)	Utah agency	Month-to-month agency engagement; no long-term contracts.	Agency executionPerforms content, technical, and link work directly for clients.
Avalaunch Media	Utah agency	Agency engagement led by a fractional CMO.	Agency executionFractional CMOs set execution plans and in-house teams deliver technical, content, and authority work.
Boostability	SMB fulfillment	Productized packages, sold direct or white-label through partner agencies.	Partner fulfillmentProductized SMB packages delivered at scale, frequently as the unbranded execution engine behind other agencies.

How this data is sourced Competitor details come from their own public pages, verified on 2026-06-09, with sources linked on each comparison page. If something here is outdated, tell us and we'll correct it.

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