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Buyers usually frame this as a tool-versus-agency decision: pay tool money for a dashboard and do the work yourself, or pay agency money and trust the monthly report. Both framings hide the same gap — proof.
Measurement breadth and speed: scores, prompt tracking, citation analysis, alerts. What they don't give you is hands — their own docs say they recommend rather than execute. The dashboard's to-do list lands on your team's backlog.
Hands and judgment. Utah's strong shops — 97th Floor, Big Leap, Avalaunch, Upward Engine — all now market AI-search services and genuinely ship content, technical, and authority work. The proof, though, arrives as audits, case studies, and monthly KPI reports: relationship-level evidence, not action-level evidence.
New Reward sits between the two: platform-style scoring of Google and AI-answer visibility, agency-style shipped fixes, and the piece neither side shows — per-action, inspectable evidence connecting the fix to the gap it closed.
The players, from their own pages
Dedicated AI SEO/GEO practice covering ChatGPT, AI Overviews, Perplexity, Gemini, and Claude — "content, structure and citations: the three levers" — plus a free AI Overview Presence Audit.
Sources: 97thfloor.com · 97thfloor.com
An "AI SEO" service framed as GEO for ChatGPT Search, Google AI Overviews, Perplexity, and Claude, with LLM optimization, entity mapping, and structured data.
Sources: bigleap.com
A Generative AI Optimization (GEO/LLMO) service built around "the great uncoupling" — ensuring brands are "accurately represented" in ChatGPT, Gemini, Claude, and Perplexity.
Sources: avalaunchmedia.com
A dedicated "AI SEO & GEO Agency" page claiming Answer Engine Optimization expertise and visibility on ChatGPT, Gemini, Perplexity, and Google AI Mode.
Sources: upwardengine.com · upwardengine.com
The "Be Found Framework — our AI-Ready SEO system," refreshed May 2026 to target AI Overviews and voice by "being the most accurate answer available"; AI framed as supportive to traditional SEO.
Sources: boostability.com · boostability.com
Common questions
When you need strategy leadership and a broad execution team — creative, PR, paid media — under one retainer, and you're comfortable evaluating the work through monthly reporting and the relationship.
When you have an in-house team with capacity to execute and you mainly need measurement: which prompts, which surfaces, which competitors, which gaps.
New Reward runs a proof loop: a visibility score finds the gap across Google and AI answers, an approved action ships, and the result is inspectable evidence — not a dashboard recommendation or a monthly report you have to take on trust.
How this comparison is sourced Competitor details come from their own public pages, verified on 2026-06-09; sources are linked above. New Reward claims here describe how the product works, not outcome guarantees. If something is outdated, tell us and we'll correct it.
Decide with your own data
Get the free score in about a minute, request the free audit for ranked gaps, or book the demo and watch the proof loop run end to end.
