Field guide
6 min readBy James Brady
GEO has a measurement layer now
Google is starting to separate generative AI visibility inside Search Console, which changes GEO from a screenshot argument into an operating loop.
GEOAEOAI Search
Read the guideField guide
Revenue Visibility Field Guide
Plain-language guidance on SEO, AEO, GEO, video, and the proof systems that help buyers understand what New Reward does.
Want the latest AI-search signals instead of evergreen guides? See Pulse: News at the Edge.
The playbooks
Evergreen guidance, displayed.
Calm, layered marks generated from each guide's own topics — built to outlast the news cycle.
Field guide
4 min readBy Cody Vincent
SEO, AEO, and GEO for local businesses
A plain-language field guide for explaining how SEO, AEO, and GEO work together and where New Reward helps local businesses turn proof into visibility.
SEOAEOGEO
Read the guideField guide
4 min readBy Cody Vincent
The GPT-5.6 Rumors Are the Wrong Question. Is Your Business Ready for the Next AI Search Shift?
Rumors about a GPT-5.6 release are moving through AI circles. Whether the timing is real or not, the business question is the same: can AI systems understand, cite, and recommend you?
AI SearchGEOAEO
Read the guideField guide
4 min readBy James Brady
AI Search Engine Optimization: What Buyers Should Know
AI search engine optimization only works when the provider can connect visibility, page ownership, authority signals, and proof of shipped work.
AI SearchAEOGEO
Read the guideField guide
3 min readBy Cody Vincent
What SEO Maintenance Looks Like in 2026
Real SEO maintenance is not a monthly screenshot deck. It is keyword ownership, page updates, technical cleanup, authority work, and proof that something actually shipped.
SEOAI SearchKeyword Strategy
Read the guideField guide
4 min readBy James Brady
The Death of SEO Is Greatly Exaggerated
SEO is not dead. The work has expanded from rankings into entity clarity, citations, proof, and the way AI systems explain your business.
AI SearchGEOSEO
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