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Every AI-visibility tool can show you a dashboard. The useful comparison is what happens after the dashboard: who turns the gap into shipped work, and can you inspect the result? Here is the field as their own public pages describe it.
Semrush, Profound, Scrunch AI, Yext Scout, and BrightEdge all track brand presence across ChatGPT, Perplexity, Gemini, and Google AI surfaces. The datasets differ in depth and packaging, but every one of them can tell you that you have a visibility gap.
Semrush, Profound, and Scrunch stop at recommendations — their own documentation says so. Yext executes inside its listings network; BrightEdge's Autopilot automates template-level technical SEO. None of them ships arbitrary content, site, and structured-data fixes against the specific gaps they find.
Across all five, the customer-facing proof is a dashboard or a report. If you need to show a CEO what was shipped and what it changed, you are assembling that story yourself. That gap — score to shipped fix to inspectable evidence — is the job New Reward was built for.
The players, from their own pages
AI Visibility Toolkit tracks brand mentions and citations in ChatGPT, Google AI Mode, and AI Overviews with an "AI Visibility Score," share of voice, sentiment, prompt volumes, and an AI Search Site Audit.
Sources: semrush.com · enterprise.semrush.com
Tracks brand representation across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek, and Google AI Overviews; sells prompt-volume research and AI crawl analytics ("Before Profound, AI Search was a black box.").
Sources: tryprofound.com · tryprofound.com
Monitors ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Mode/Overviews, and Meta; tracks citations, personas, and agent traffic. Its Agent Experience Platform serves machine-readable site versions to AI crawlers.
Sources: scrunch.com
Yext Scout monitors "10B+ signals across ChatGPT, Gemini, Perplexity, and Google," scoring branded and unbranded visibility per location and benchmarking against local competitors.
AI Catalyst monitors brand representation and citations across Google AI Overviews, ChatGPT, and Perplexity with visibility and sentiment tracking, positioned as unifying traditional SEO and AI search in one platform.
Sources: brightedge.com · brightedge.com
Common questions
They monitor how AI assistants and search surfaces (ChatGPT, Perplexity, Gemini, Google AI Overviews) mention, cite, or skip a brand, and report scores, sentiment, and prompt-level rankings. Most then hand your team recommendations to act on.
As of June 2026: Semrush and Scrunch AI offer self-serve signup, with Scrunch including a free trial. Profound, Yext Scout, and BrightEdge are sales-led — demos and custom quotes.
New Reward runs a proof loop: a visibility score finds the gap across Google and AI answers, an approved action ships, and the result is inspectable evidence — not a dashboard recommendation or a monthly report you have to take on trust.
How this comparison is sourced Competitor details come from their own public pages, verified on 2026-06-09; sources are linked above. New Reward claims here describe how the product works, not outcome guarantees. If something is outdated, tell us and we'll correct it.
Decide with your own data
Get the free score in about a minute, request the free audit for ranked gaps, or book the demo and watch the proof loop run end to end.
